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King Content needs a diet
Here’s a simple principle for general-interest-ish publications an age of abundance: Most readers don’t want more. They want less. Though they want more of it to be relevant. Quicker is better. Simple...
View ArticleRelevance is mandatory, so pick a niche
First in a series. Here’s one of my four core principles for today’s media market: these days, relevance is mandatory. I’m not talking about some of your content. I’m talking about all of your content....
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